Equiti Brings Its Sharjah Push to the Book Fair With a Financial Literacy Deal
By Damian Chmiel
AI summary of the source article
Equiti Group has partnered with the Sharjah Book Authority to sponsor the Sharjah International Book Fair and publish a financial literacy book in 2027. The agreement marks the broker's fourth physical UAE commitment within twelve weeks.
Why it matters
Mohamed Hachichou, general director of the Sharjah branch, stated the goal is to "help people build the knowledge and confidence to ask questions."
Key facts
- Equiti Group became the fintech partner of the Sharjah Book Authority to deliver workshops and a financial literacy book in 2027.
- The broker is sponsoring the Sharjah International Book Fair and staffing a booth for the event's 12 days.
- Equiti recently opened walk-in branches in Sharjah and Al Ain operating under its Capital Market Authority license.
Source excerpt · Finance Magnates
Equiti Group became the fintech partner of the Sharjah Book Authority (SBA) today (Tuesday), the broker said. The deal covers a financial literacy book due in 2027 and workshops at venues run by the authority, which the emirate set up in 2014 to promote reading and publishing. The agreement adds a cultural channel to a UAE push that has run alongside a retreat in Britain. Equiti's UK arm stopped o…