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Why College Sports Payments Need More Than Signed Contracts

By PYMNTS

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Source excerpt · PYMNTS

Watch more: Need to Know With Priority Commerce’s Brendan Kirsch College sports programs can have enough revenue committed to pay their athletes and still lack the cash when payments come due. The timing mismatch runs through the financial administration of athlete compensation. Media revenue, sponsorships and other university sources fund revenue sharing. Third-party marketing deals […] The post…