Webull Powers Meritz MOUM With Vega AI and US Equity Access
By Rick Steves
AI summary of the source article
Webull is providing technology and content to Meritz Securities' MOUM platform, granting Korean retail investors access to US equities, the Vega AI research assistant, and the Webull investor community. Meritz is the first Korean securities firm to incorporate Webull's AI engine and community into its platform. The setup allows Webull to distribute its capabilities via an established domestic brokerage rather than launching a standalone consumer app, while Meritz gains an international technology layer. MOUM also integrates Benzinga news feeds. The partnership did not disclose customer numbers, trading volumes, or financial terms.
Why it matters
The deployment demonstrates Webull's B2B strategy of licensing infrastructure and AI tools to established foreign brokerages, allowing it to expand internationally without bearing the full cost of direct local customer acquisition.
Key facts
- Meritz Securities is the first Korean brokerage to offer Webull's Vega AI engine and community inside its platform.
- The MOUM integration grants Korean retail investors direct access to US equities and research feeds from Webull and Benzinga.
- Webull reports serving over 28 million registered users across 18 markets.