Two Lithuanian Firms Overtake All of Cyprus to Serve Nearly a Third of EU Retail Investors
By Tanya Chepkova
AI summary of the source article
Two Lithuania-based investment firms served 4.9 million cross-border retail clients in 2025, accounting for 31% of the EU total and overtaking Cyprus. Europe's five largest cross-border investment firms now serve 70% of all reported clients.
Why it matters
For brokers, the figures underline the distribution advantage of execution-led platforms that can passport one licence across Europe without building a separate local operation in every market.
Key facts
- Lithuania-based investment firms served 4.9 million cross-border retail clients in 2025, surpassing Cyprus's 4.2 million.
- Europe's top five cross-border investment firms served 70% of reported clients, with execution services provided to 87% of active clients.
- The two Lithuanian firms averaged about 2.4 million clients each, receiving 46 complaints per 100,000 clients compared to the European average of 71.
Source excerpt · Finance Magnates
Only two Lithuanian investment companies report to ESMA on their cross-border operations, but they have more cross-border retail clients than 78 firms from Cyprus. London's trading industry is coming home! According to ESMA’s recent report , investment firms based in Lithuania served 4.9 million cross-border retail clients in 2025, accounting for 31% of the 15.5 million clients. Thus, the Lithuani…