The CPA Arms Race: How Can Brokers Compete Without Running Permanent Losses?
By Anish Lal
Source excerpt · Finance Magnates
The CPA model has long been one of the most direct ways for brokers to acquire clients and introducer books. It is simple, trackable, and commercially clear: pay a fixed amount for a qualified client, then aim to recover that cost through spreads, commissions, and lifetime value. In theory, this aligns interests. In practice, the model is under increasing strain. London's trading industry is comin…