Shoppers Want Technology to Do the Deal Hunting

AI summary of the source article

A study by PYMNTS Intelligence and FIS based on 2,754 U.S. consumers highlights a growing opportunity for embedded offers. Consumers open to automation represent 52% of respondents and $89.1 billion in recent spending. Currently, redemption remains friction-heavy, with only 13% of online and 10% of in-store offers applied automatically, and 90% requiring manual effort. Embedded rewards also directly influence payment choices: 43% of shoppers changed payment methods after viewing an offer, and 77% noted that real-time savings would influence which digital wallet or payment method they adopt as their default.

Why it matters

Real-time, automated discounts can directly steer consumer checkout behavior, with 77% noting embedded savings influence their default digital wallet or payment method.

Key facts

• Automation-receptive consumers account for 52% of shoppers and $89.1 billion in recent spending across grocery, retail, and restaurant purchases.
• Only 13% of online offers and 10% of in-store offers are applied automatically, leaving 90% dependent on active consumer effort.
• Seventy-seven percent of consumers state real-time savings would influence which payment method or digital wallet becomes their default.