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Pepperstone Signs Two-Time F1 Champion Alonso and Gives Him a Helmet

By Arnab Shome

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AI summary of the source article

Pepperstone has expanded its partnership with the Aston Martin Aramco Formula One Team, appointing Fernando Alonso as a global ambassador from 2027. The broker continues to expand its technology, global presence, and dedicated crypto operations.

Why it matters

Pepperstone's Group CEO stated the company is focused on "expanding our products, advancing our technology and growing our global presence," while identifying Latin America as an important growth region.

Key facts

  • Fernando Alonso was named Pepperstone's global ambassador starting from 2027 under an expanded Aston Martin Aramco F1 partnership.
  • Pepperstone named Latin America as an important growth region as it focuses on expanding products and technology.
  • The broker launched an Australian crypto exchange in February 2026 and appointed Nigel Fernandes as Chief Technology Officer effective October 2026.

Source excerpt · Finance Magnates

Pepperstone and the Aston Martin Aramco Formula One Team have extended and expanded their partnership, with two-time F1 World Champion Fernando Alonso appointed a global ambassador for the broker from 2027. Alonso will race at the Mexico City Grand Prix this weekend in a specially designed Pepperstone helmet to mark the expanded deal. London's trading industry is coming home! Tamas Szabo, Pepperst…