Pepperstone Expands Aston Martin Deal as Alonso Becomes…
By Rick Steves
AI summary of the source article
Pepperstone has extended its partnership with the Aston Martin Aramco Formula One Team and named Fernando Alonso as a global ambassador starting in 2027. The agreement includes expanded AMR26 car branding and an activation at the Mexico City Grand Prix.
Why it matters
Group CEO Tamas Szabo stated that the expanded partnership would help Pepperstone connect with audiences in Latin America, which he described as an important growth region.
Key facts
- Pepperstone extended its sponsorship with the Aston Martin Aramco Formula One Team and appointed driver Fernando Alonso as a global ambassador from 2027.
- The AMR26 will carry expanded Pepperstone branding on the halo, side chassis, and fin, alongside a custom helmet activation at the Mexico City Grand Prix.
- Pepperstone Group CEO Tamas Szabo identified Latin America as an important growth region for the brokerage.
Source excerpt · FinanceFeeds
Pepperstone has extended its partnership with the Aston Martin Aramco Formula One Team and appointed two-time world champion Fernando Alonso as a global ambassador from 2027. The move adds a driver-led component to a sponsorship that began in 2025, as the broker identifies Latin America as a growth region. Aston Martin’s announcement also details expanded branding on the AMR26 and a planned activa…