OpenAI Linking Visual Ads With ChatGPT Images
By PYMNTS
AI summary of the source article
OpenAI is making advertisements within ChatGPT more visual and measurable through a new visual ad format. Starting later this month, the format will initially be tested within image generation in ChatGPT, featuring clearly labeled ads separate from the generated images. OpenAI stated that advertising will not influence generated answers. To improve ad measurement, the company is conducting brand suitability evaluation pilots with DoubleVerify and Integral Ad Science to review brand safety standards without exposing private user conversations. The push toward advertising revenue comes as upwards of 1 billion people use ChatGPT monthly, with the majority not paying for a subscription.
Why it matters
With over 1 billion monthly users predominantly on free tiers, OpenAI is expanding into visual advertising to generate revenue while managing brand safety and competitor tensions.
Key facts
- OpenAI is testing a new visual ad format within ChatGPT's image generation feature later this month.
- Ads will be clearly labeled and separate from generated content, with no influence on ChatGPT answers.
- OpenAI is partnering with DoubleVerify and Integral Ad Science for brand suitability evaluation pilots.