OpenAI Adds Virtual Try-On Feature to ChatGPT
By PYMNTS
AI summary of the source article
OpenAI announced a new virtual try-on feature for clothes and accessories within ChatGPT across mobile and web platforms. Shoppers can click a 'Try on' button on listings or upload product images in chat, using a selfie reference photo to generate try-on images. Users can also save products to Favorites or organize them in their ChatGPT Library. The launch follows earlier visual shopping updates and Agentic Commerce Protocol support introduced in March. According to cited PYMNTS Intelligence data, nearly 23% of U.S. consumers start online shopping searches with AI, with clothing, shoes, and accessories making up approximately 28% of their most recent AI-assisted purchases.
Why it matters
Nearly 23% of U.S. consumers, or about 61 million people, begin online retail searches with AI, with apparel accounting for roughly 28% of their recent AI-assisted purchases.
Key facts
- ChatGPT users can generate virtual try-on images by uploading a selfie and selecting clothing or accessory items on mobile and web.
- Reference photos are saved in ChatGPT for future try-ons, and items can be saved to Favorites or organized in Library folders.
- A PYMNTS Intelligence report found that nearly 23% of U.S. consumers start retail searches with AI, and clothing and accessories represent about 28% of those purchases.