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Only 18% of Investors Understand Advanced Risk, FINRA Study…

By Rick Steves

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AI summary of the source article

A study of 2,861 non-retirement investors from the 2024 National Financial Capability Study by the FINRA Investor Education Foundation and the Stanford Initiative for Financial Decision-Making revealed that only 18% possess advanced investment literacy. While 66% understood basic concepts and 16% had low literacy, advanced literacy was defined by understanding practical risk scenarios such as margin, short selling, interest-rate risk, and option payoffs. The study found that 54% of basic-literacy investors were willing to invest in a hypothetical, implausible guaranteed-return offer, compared to 49% with low literacy and 35% with advanced literacy. Low-literacy investors were also far more reliant on informal sources and social media recommendations.

Why it matters

Retail brokerage access and complex trading features have expanded rapidly, but investor understanding of downside risks and leverage has not kept pace. This creates regulatory and educational challenges as vulnerable investors increasingly turn to social media for financial guidance.

Key facts

  • Only 18% of surveyed US investors exhibited advanced literacy, while 66% understood only basics and 16% had low literacy.
  • Fifty-four percent of investors with basic-only literacy were willing to consider a fake offer guaranteeing 25% annual risk-free returns, compared to 35% of advanced investors.
  • Forty-three percent of low-literacy investors followed social media personality recommendations, compared to 13% of advanced investors.