Now Accepting Bitcoin: Old Major Market Brings Artisanal Meats to 48 States

AI summary of the source article

Old Major Market LLC, an Indianapolis-based artisan meat distributor shipping to 48 states, has shifted its cryptocurrency strategy to retain 100% of the Bitcoin it receives directly on its balance sheet. Owner Mark LaFay previously utilized payment processors like Square to instantly convert customer Bitcoin transactions into cash. However, following consistent spending by local Bitcoin users over a year, the company opted to hold the asset for potential long-term upside. The move is highlighted alongside a broader initiative by local advocacy groups to encourage Indiana merchants to integrate cryptocurrency rails.

Why it matters

The merchant's move illustrates a shift in small-business crypto adoption from using payment processors for instant fiat liquidation to holding digital assets directly on corporate balance sheets.

Key facts

• Old Major Market LLC is keeping 100% of the Bitcoin it receives directly on its balance sheet instead of converting to cash.
• The Indianapolis-based artisan meat business ships products to all 48 lower U.S. states.
• The business originally accepted Bitcoin via processors like Square and liquidated transactions immediately before shifting its strategy.