Jack Dorsey’s Block Launches Campaign To Get People Spending Bitcoin
By Mathew Di Salvo
AI summary of the source article
Block has introduced a new advertising campaign aimed at encouraging people to use bitcoin as everyday currency. Carrying the slogan 'Some things don't make sense. Bitcoin does,' the campaign is described by Block's Bitcoin Lead Miles Suter as an illustration of a Bitcoin-centric financial system. The advertisements will run across platforms including YouTube, X, Meta, Instagram, Fox Sports broadcasts, and select movie screenings until December 31. The push aligns with Jack Dorsey’s continued focus on bitcoin adoption and payments following his departure from Twitter in 2021, complementing Block's existing Bitcoin-focused products across Cash App and Square.
Why it matters
Block aims to illustrate what a Bitcoin-centric financial system looks like and encourage consumers to adopt the cryptocurrency as a medium of exchange.
Key facts
- Block debuted an advertising campaign promoting bitcoin as everyday money with the slogan 'Some things don't make sense. Bitcoin does.'
- The campaign is set to run through December 31 across YouTube, X, Meta, Instagram, Fox Sports, and select theater screenings.
- Block's Cash App supports buying, selling, and sending bitcoin, while Square accepts it via the Lightning Network.