Google Ads Cryptocurrency Policy: Which Crypto Products Can…
By Damilola Esebame
AI summary of the source article
Google's cryptocurrency advertising policy has shifted from a 2018 blanket ban to a structured certification framework. The platform now permits certified exchanges and wallets in approved jurisdictions, while permanently barring products like ICOs and unhosted wallets.
Key facts
- Google has required MiCA authorization for exchange and wallet ads targeting 27 EU member states since April 2025.
- Ads for initial coin offerings, crypto loans, token liquidity pools, unhosted software wallets, and decentralized applications are permanently banned.
- A February 2026 update introduced an in-account certification application feature within Google Ads, transitioning away from the external Help Center process.
Source excerpt · FinanceFeeds
KEY TAKEAWAYS Google banned cryptocurrency advertising in June 2018 following concerns about misleading and speculative financial products. The platform now certifies crypto exchange and wallet ads across dozens of approved markets, with MiCA authorization required for exchange and wallet advertising across the 27 European Union member states since April 2025. Crypto coin trust advertising remains…