Fiverr Pivots to AI Agents as Traditional Search Erodes
By PYMNTS
Source excerpt · PYMNTS
Fiverr is restructuring its digital architecture to adapt to what its CEO calls a fundamental upheaval in internet search. With search engine optimization losing ground to artificial intelligence assistants, the freelance marketplace is shifting focus from traditional web discovery toward direct integrations with AI platforms like ChatGPT and Claude, CEO Micha Kaufman said Thursday (Oct. 29.). “We…