Expedia Says Travelers Plan With AI Agents but Book Direct
By PYMNTS
Source excerpt · PYMNTS
Travelers increasingly rely on artificial intelligence assistants to plan their trips. Bookings made through those agents have yet to catch up. CEO Ariane Gorin said on Expedia Group’s third-quarter earnings call that “agentic AI’s real strength is in discovery.” People still want to book with a trusted brand, she said, “where they know that they’ll […] The post Expedia Says Travelers Plan With AI…