EBA Consumer Factsheet Tells Users to Look Beyond Brand in…
By Rick Steves

AI summary of the source article
The European Banking Authority has published a consumer factsheet advising users to identify the regulated provider behind white-labelled banking and payment services. The educational guide outlines seven checks regarding provider identity, costs, and complaint handling.
Why it matters
The authority says its work forms part of its mandate to monitor innovation and financial services value chains.
Key facts
- An EBA 2025 report found white labelling was used by 35% of banks responding to its Spring Risk Assessment Questionnaire.
- The factsheet sets out seven checks for consumers, including identifying the contracting provider, total costs, complaint handlers, and termination terms.
- The guidance does not establish a new disclosure rule or modify existing legal liability, forming part of the EBA's mandate to monitor financial innovation.
Source excerpt · FinanceFeeds
The European Banking Authority has published a consumer factsheet on white-labelled banking and payment services , urging customers to identify the company that actually provides a product when its brand belongs to a different platform, retailer or non-financial business. The guide asks consumers to check who provides the service, whether it fits their needs, which company handles complaints and h…