Cross River Plans to Buy Accrue to Merge Payments With Loyalty
By PYMNTS
AI summary of the source article
Cross River Bank's parent company, CRB Group, has agreed to acquire fintech firm Accrue. Through the acquisition, Cross River plans to add branded wallet, stored value, and loyalty rewards technology to its regulated financial infrastructure.
Why it matters
Cross River Bank plans to "add branded wallet, stored value and loyalty rewards technology to its regulated financial infrastructure by acquiring FinTech company Accrue."
Key facts
- CRB Group has entered into an agreement to acquire fintech company Accrue.
- Cross River Bank plans to integrate branded wallet, stored value, and loyalty rewards technology into its regulated financial infrastructure.
Source excerpt · PYMNTS
Cross River Bank plans to add branded wallet, stored value and loyalty rewards technology to its regulated financial infrastructure by acquiring FinTech company Accrue, Cross River said in a Tuesday (Oct. 20) press release emailed to PYMNTS. Cross River’s parent company, CRB Group, has entered into an agreement to acquire Accrue. The transaction is subject to customary […] The post Cross River Pla…