Connecting AI Visits to Sales Could Sharpen Retail Investment
By PYMNTS
Source excerpt · PYMNTS
A retailer’s next artificial intelligence investment could depend on what happens after a shopper arrives. The PYMNTS Intelligence report “The Agent Advantage: How Merchants Plan to Win AI Shopping” found in October that among surveyed merchants selling through their own site or app, 37% knew a visit came from an AI platform but lost the […] The post Connecting AI Visits to Sales Could Sharpen Ret…