Chime Courts $75K-Plus Earners as Instant Loans Grow 30%
By PYMNTS
AI summary of the source article
People earning at least $75,000 annually are Chime's fastest-growing group of new sign-ups. These users sign up for direct deposit at a faster rate, positioning Chime to become their primary account and qualify them for installment loans.
Why it matters
It gives the company "a shot at becoming their primary account and making more of them eligible for installment loans."
Key facts
- Earners making at least $75,000 a year are Chime's fastest-growing segment of new sign-ups.
- These higher-earning users sign up for direct deposit at a faster clip.
- Depositing paychecks with Chime makes more of these users eligible for installment loans.
Source excerpt · PYMNTS
People earning at least $75,000 a year are Chime’s fastest-growing group of new sign-ups. They’re also more likely to send Chime their paychecks, giving the company a shot at becoming their primary account and making more of them eligible for installment loans. “These folks are signing up for direct deposit at a faster clip, and […] The post Chime Courts $75K-Plus Earners as Instant Loans Grow 30%…