CFD Brokers Run Randoms, but They Can Build Creative Testing Without Chasing Cheap Leads

AI summary of the source article

CFD brokers often optimize Meta ad campaigns based on early cost-per-lead metrics because first-deposit conversion events are comparatively rare and take longer to register. Relying solely on short-term lead costs can cause ad spend to favor cheaper leads that fail to convert into depositing clients. The text proposes a two-gate testing framework that pools creative variables like hooks and formats to measure performance by cost per first deposit.