CFD Brokers Changed Their Marketing Teams, but Did They Fix the Wrong Problem?
By Badea Alexandru Gabriel
AI summary of the source article
CFD brokers faced rising customer acquisition costs and fewer first-time depositors by the end of Q3. The decline coincided with major advertising platforms like Google and TikTok shifting further toward automated and AI-driven ad systems.
Why it matters
The author notes that "the more AI automates advertising, the more important the quality of those signals becomes," warning that tracking only registration events risks teaching ad systems to merely find registrations rather than funded clients.
Key facts
- CFD brokers reported that campaigns working in May and June yielded fewer first-time depositors and higher customer acquisition costs by late Q3.
- Google started automatically upgrading eligible Search campaigns using older settings to AI Max in September, while TikTok revised its Smart+ system during Q3.
- Google permits eligible CFD campaigns strictly under licensing and certification rules, while Meta has long prohibited direct CFD promotions.
Source excerpt · Finance Magnates
Over the past few weeks, I have spoken with people across several CFD brokers. Different companies, different markets, but the complaint was remarkably consistent: campaigns that worked in May and June were delivering fewer first-time depositors by the end of Q3. Cost per acquisition and overall customer acquisition costs were rising, and management wanted answers. London's trading industry is com…