Black Friday and Crypto: Do Retail Spending Trends Affect…
By Damilola Esebame
AI summary of the source article
Online Black Friday spending in the United States reached a record $11.8 billion in 2025, yet Bitcoin traded near $91,000 after dropping 17% from its monthly peak above $110,000. Multi-year data from 2023 to 2025 indicates no direct correlation between holiday retail sales and Bitcoin's price trajectory, which continues to be driven by Federal Reserve interest rate policies, regulatory developments, and institutional flows. However, crypto payment utility is expanding. BitPay reported a 12% payment volume increase in 2025, with stablecoins representing 40% of transactions. Additionally, consumer surveys from PayPal and Visa highlighted growing retail interest in receiving cryptocurrency as gifts.
Why it matters
The findings show that while retail adoption and crypto payments are increasing at the transactional level, digital asset prices remain detached from retail seasonal trends and tethered to macroeconomic catalysts.
Key facts
- U.S. Black Friday online spending reached a record $11.8 billion in 2025 according to Adobe Analytics, up 9.1% from 2024.
- Bitcoin fell about 17% from an early November peak above $110,000 to trade near $91,000 on Black Friday 2025.
- BitPay reported 12% growth in 2025 payment volume with an average transaction value of around $800, with stablecoins making up 40% of volume.