Amazon Expands Shop Direct Catalog to Keep Shoppers Off AI Shopping Agents
By PYMNTS
Source excerpt · PYMNTS
Amazon is expanding its Shop Direct initiative, which lists products from brands that don’t sell on its site, in an effort to keep shoppers coming to its site rather than using outside personal artificial intelligence agents, The Information reported Wednesday (Oct. 28). Since March, Amazon has increased the number of Shop Direct links by 2.5 […] The post Amazon Expands Shop Direct Catalog to Keep…