After the World Cup Spike, Prediction Markets Turn to Brokers to Keep Users Trading
By Paul Golden
AI summary of the source article
Prediction market platforms are expanding into broker integrations, entertainment, and perpetual futures to sustain trading activity following post-World Cup volume drops.
Why it matters
Entertainment "offers recurring weekly events, rather than relying entirely on one-off spectacles," while regulatory safeguards "can influence whether mainstream brokers and customers are willing to participate."
Key facts
- Combined monthly volume for Kalshi and Polymarket fell 14.5% from $50.6 billion in July to $45.3 billion in August.
- Robinhood generated $156 million in event contract revenue and handled 13.6 billion event contracts in Q2 2026.
- Kalshi partnered with brokerage infrastructure provider Alpaca in August and integrated with retail brokerage Public.
Source excerpt · Finance Magnates
As momentum shifts between prediction market platforms and the realisation dawns that some of the summer's growth was event-driven rather than sustained, we look at how providers are navigating increasingly uneven growth through distribution and market mix. As prediction markets evolve, the key issue for operators is less how to attract users during major news events and more how to turn event-dri…