71% of Card Switchers Choose a Card Already in Their Wallet

Source excerpt · PYMNTS

Credit card issuers may think their biggest retention threat is another bank persuading a customer to open a new account. But the replacement card may already be sitting in the customer’s wallet. PYMNTS Intelligence’s “The Switching Trigger: How Issuers Can Stop Their Credit Cards From Losing Top-of-Wallet Status” report, in collaboration with Elan, surveyed 2,460 […] The post 71% of Card Switcher…