61 Million Shoppers Now Start Their Search With AI Assistance
By PYMNTS
Source excerpt · PYMNTS
New research shows that consumers are rapidly adopting artificial intelligence (AI) tools to conduct their product research. An October PYMNTS Intelligence report titled “From Prompt to Purchase: Who Wins the AI Shopper?” argues that this shift has created a major commercial opportunity for merchants to win over first-time shoppers long before those consumers ever visit traditional […] The post 61…